A social media content scheduler helps you publish content on social media without having to sit before your laptop screen all the time. It is an essential tool for small businesses as these businesses need to post content more frequently to build a strong relationship with their audience and drive sales. If you are a social media marketer who needs to publish content constantly, respond to comments and promote products, this tool will make your job easy.
What is Social Media Marketing?
Social media marketing (SMM) involves promoting a company’s products and services on social media sites like Facebook, Twitter, and Instagram. SMM entails sifting through social networks to glean users’ geographical, demographic, and personal information and create offerings that resonate with their target audience. A social media marketer employs various tactics and strategies to retain existing customers and attract new ones to a business offering. They use social media analytics tools to track the company’s performance, drive traffic, boost sales and gain insights into the customer’s needs and desires. Starbucks, for example, launched its gigantic pink iced unicorn frappuccino for just one week, causing its customers to flock to Starbucks stores to try the new flavor. This social media marketing strategy was an ultimate success as Starbucks was able to increase its global sales by 3% in just a week.
What is Social Media Content Calendar?
A social media content calendar serves as an effective tool for organizing and scheduling content for your social media accounts. Tons of content gets posted on social media on a daily basis in the form of photos, videos, GIFs, and illustrations. Thus, a social media content calendar organizes social media content and gives you a written overview of planned promotional activity, status updates, partnerships, and upcoming pieces. It helps you plan and develop your content strategy by organizing content according to the date and time it goes live and on which social media platform it gets published. Also, it allows you to edit and manage your content on the fly.
Why are Content Calendars Important?
Content calendars help you organize content promotion across various social media platforms like Facebook, Instagram, Twitter, and TikTok. Small businesses want to frequently engage with their target audience to increase sales and profits. However, it’s tiring to sit before your laptop screen and spend your entire day posting about your offerings on social media. Therefore, content calendars are important to boost your business’s social media presence by effectively managing and scheduling your content.
A content calendar keeps you up to date and helps you post consistently without spending time brainstorming before every post. A social media marketer is overwhelmed with innumerable daunting tasks during a day, including promoting offerings, replying to comments, planning promotional activity, driving sales, and boosting performance. A content calendar gives you a holistic overview of your future tasks and ensures nothing falls between the cracks. It allows you to tailor the tone of your content based on your target audience’s interests and makes collaboration with team members easier.
How to Create a Social Media Content Calendar?
A social media content calendar helps you organize and schedule your social media content to make an otherwise overwhelming day at work less stressful. In order to create a functional and efficient social media content calendar, you need to audit your existing content, find and create engaging and quality content for social media platforms, and schedule the content publishing date. It is also important to find and create visuals (photos, videos, illustrations, GIFs, infographics, etc.) based on your target audience’s interests and preferences. It is the job of the social media content marketer to choose what type of content to post on social media. A good content mix reserves one-third of the posts for driving conversions, one-third for curated content, and one-third for personal interaction with the audience.
An efficient social media content calendar includes
- The social media platform where you wish to post your content
- The publishing dates
- Scheduled time for publishing
- Link to assets and published posts
You can reserve a few columns in your content calendar to target audiences in specific regions around the globe or analyze whether the traffic is paid or organic. Some content calendars include platform-specific formats such as reels, stories, ads, and live streams.
Why Use a Social Media Scheduler?
A social media schedule helps you save time by organizing and scheduling social media content. When you are creating content on a daily basis, you are vulnerable to making mistakes and typos. A social media schedular allows you to plan in advance and eliminate the hassle of brainstorming daily to create quality content for your social media handles. Also, with the help of a social media schedular, you make fewer mistakes as all your upcoming stuff is well organized in a single place. As everything is planned beforehand, even small errors are omitted and don’t go unnoticed. You can ask for feedback and reviews from your teammates to edit the content in the scheduler, which enhances your team’s overall productivity and boosts business performance. This tool helps streamline t by specifying when and where the content gets published. An effective and functional social media schedular allows small business owners to post consistently and garner more clicks and attention from their target audience.
A social media content schedular saves you the hassle of brainstorming every day before creating for social media. A schedular such as a social media content calendar keeps the record of your tasks and subtasks in one place. Try radaar, a social media management platform to organize and schedule all your upcoming stuff efficiently and effectively. Radaar enables you to reach your goals, analyze what is what’s not working on social media, and help you build a strong relationship with your target audience. This social media content schedular allows you to develop and refine your content strategy by giving you insights into what your competitors are doing. It helps you create landing pages that get the most clicks and make collaboration with teammates easier for managing workspaces.
Hello, I’m Farhan Srambiyam, co-founder of Betaedito and growdigitally.org. I am a Microsoft and Google Certified Digital Marketing Strategist and an SEO Expert in Kerala. The extensive experience I possess with commitment and hard work has indeed made a mark on my career journey.
I greatly helped several companies and businesses get the most out of the digital space. Need to catch up on anything related to Marketing? All you have to do is to Buy me a Coffee to schedule a session or connect me on WhatsApp: +917902330203